If you are in tech and you have intrinsically valuable skills, then giving brands a visual identity through design is what we are here to discuss. We will see how big brands have leveraged colour psychology on the minds of the consumer and how to get you started with engaging brand experience across all channels.
By the end of this blog, we will cover branding package, rebrand & branding services, and how you can make a pro branding package. So stay tuned to learn how tech has progressed to empower brands to give them a new brand identity design services.
Before you start designing, thoroughly go through the brief provided to you. From the brief given by the client or stakeholder, you get the branding purpose to achieve.
Logo designs do need to be straightforward. Firstly if the logo is complex, the message of the brand isn't going to be communicated that well. Simple logo design is easy to recognize, which is a massive success.
Many small-medium enterprises want a fresh update or a rebrand. For example, the English football premier league rebrand looked incredible among its opponents – within the sports sector and beyond. Premier League got transformation into a vibrant brand identity.
Another scenario is when a brand wants to launch a massive marketing campaign and needs a branding team to roll out that campaign.
How important is the color to a brand?Research demonstrates it's the most unforgettable characters of any brand in consumers' minds. The truth is, a lot of brands have primary color palettes. They use the colour combination to spark emotion to the brand and then secondary color palettes. Colours indicate a playful, joyous, energetic, and modern feel to the brand and give a unique personality to the brand.
Take Inspiration From KFC, Pizza Hut, and McDonald's:
Take an example of a big brand such as Starbucks. A brand that everyone knows. Interestingly, the primary main palette is green and white. The second palette is to be used in print materials.
The most important aspect of branding services includes choosing a brand color palette that speaks to your customers emotionally. As you know, color psychology has impacted consumer minds. For example, some of the biggest fast-food brands use red and yellow.
In the actual branding package, the branding team to remain consistent with how the brand is perceived and engaged with the target audience. That's why that's when you sometimes design something for some clients. They will say to you only to use specific fonts.
Typically go through two rounds of feedback to see the visual communicated the overall goal. Then, after getting an honest review and input from teammates, make iterations accordingly to improve the business goal. Then finally, give it to the client and be ready to offer two more revisions and tweak the design before you submit your final work.
With an ever-growing presence as a content creator and social media, a designer should know to use typography, fonts, and color palettes that are best suited for marketing purposes. We can come out with the best possible design solution. This is how a designer can transition from logo and editorial design to artwork.
Are you looking for brand identity design services? Talk to us to get started. Jamal brothers can help you with brand identity design services sketching out mockups & start turning this information into compelling visuals.
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