How To Promote Website In 2022: The Complete Beginner Guide

Website traffic refers to those site visitors who came to our website through direct and referral means. Web traffic is measured in a metric that estimates the visits, sometimes called "sessions”.

For those who are new to this space, sessions are key metric to measure an online business effectiveness at attracting an audience. 

Popular social bookmarking sites

Social bookmarking sites have a voting system. This is very interesting so members can ‘upvote’ something that they liked about this post. The post gets more exposure.

What is so special about Reddit?

There's a reason why Reddit is so popular with the nerdy slice of the world's population. It's an incredible source of information on pretty much every field of human knowledge. You can browse through the many subreddits in whatever makes your mind hungry

Niche social bookmarking sites

One of the interesting activity that you can do is to share your content in niche-specific sites. It will generate more relevant shares and traffic.

How does this even works for promotion?

 Because of the the right audience.

Here are a few examples to choose from:

• BizSugar – Small Business

• Zest – Marketing

• GrowthHackers – Business & Growth Hacking

• Hacker News – Startups, Programming, Technology

• DesignFloat – Graphic Design

• ManageWP – WordPress

Social groups, communities, and forums

Online communities are such a great way to build authentic relationships.

These platforms allow marketers to leverage the opportunity to connect with people who have similar interest. 

Therefore, these platforms serve as a practical and offline seo strategy to contribute, 

Meanwhile, you also tend to build relationships, and aim to establish your authority by getting brand visibility through various techniques. But, like Reddit, Quora is one popular platform where plethora of people are asking queries about their industry. For building followers, the key is to provide more value by getting involved in discussions.

Look for established groups that are active and have good moderation. And use the platforms that suit your niche:

• Facebook groups

• Pinterest groups

• LinkedIn groups

• Web forums

• Quora

Content syndication 

The terms seems pretty complex first. 

Marketers get it as they know how internet marketing works. For the sake of simplicity, it is just the content licensing for reuse. 

There are paid platforms( taboola and outbrain) also. But why spend money when free options are available. 

This is what you should know about content syndication. 

• A. Content syndication involves publishing content to third-parties.
• B. Who will then republish it on their own sites?

Want to know the right way to do it?

You publish on your website blog first, wait a few days (minimum) until Google has indexed your post.

 Medium and LinkedIn are the best ones to reach broader audiences and seems to be a great strategy to give you more traffic

Alternatively, you could post a snippet or a taster of your post on the syndication sites with a link to your full article. Here are some of the benefits of content syndication.

• Receive quality links back to your site.

• Increased website authority. 

• Increased traffic. 

• Increased online presence. 

• Brand messaging and sentiment

Either way, it’s an opportunity to get your content in front of a larger audience.

Warning: Best practice is to add something called a rel=”canonical” tag to the republished piece of content. ( piece of code) that includes a link.

Content repurposing

Content repurposing is an intelligent way and a strategy that is recommended by all marketing experts of this decade. It’s all about turning your initial blog post into another format like an infographic, a video, a podcast, or a Slideshare presentation.

Conclusion

With so many blog promotion tactics listed here, it’s impossible to use them all at once. Our advice as a digital marketing professional agency is to start off with one or two blog promotion strategies and see what works best. Then try adding another one. And then another. Until you find works for you. It might be that one tactic works for one blog post and a different tactic works for another, depending on your content and audience.

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